At the main brewery you watch a DVD on sake making, view the production areas through windows from a gallery, and taste sake. The Matsuyama Sake Museum, about 3 minutes away by car, displays sake-making tools and fermentation culture, and the adjacent shop offers local products and meals.
What you can do
- Reservation required
- 1 hr
- Tasting included
Learn about Ichinokura's sake making from a DVD in the lobby, then tour the production areas through windows from a dedicated gallery with a staff guide. Tasting and shopping, including original goods, follow.
- When
Mon–Fri 09:30–16:00
Closed Sun & holidays
Saturdays are for groups of 10 or more only.
- Booking
Book at least 7 days ahead · By online booking, email or phone
Individuals (1-9 people) book via the form, phone or email. Your preferred time may be unavailable if bookings overlap. Cancel by phone.
- Included
- Tasting (not served to minors or drivers)
- Language
- Japanese
- Group size
- Up to 40 people
Book on the brewery's site ↗Call 0229-55-3322
Museum
Matsuyama Sake Museum
¥300per person
Exhibits include old sake-making tools, process models and panels on sake history. The theater introduces sake making and Osaki's fermentation culture, and there are an event gallery and a second-floor painting room.
- When
Tue–Sun & holidays 09:30–17:00 (last entry 16:30)
Closed Mon
Closed Mondays (next day if a national holiday) and over the New Year period.
- Where
- Matsuyama Sake Museum
- Price
- Adults 300 yen, high school students and under 150 yen. Free for holders of disability certificates and one companion.
Brewery shop
Jizakeya Hana no Kura Matsuyama (local products shop)
Next to the Sake Museum, it sells Ichinokura sake as well as Sendai miso, canned goods and sweets. Orders by phone are also accepted.
- When
Tue–Sun & holidays 09:30–17:00
Closed Mon
Closed Mondays (next day if a national holiday) and over the New Year period.
- Where
- Next to Matsuyama Sake Museum
Restaurant & café
Hana no Kura dining and cafe
Enjoy soba made with local Miyagi buckwheat, miso-grilled rice balls, organic coffee and sake ice cream.
- When
Tue–Sun & holidays 11:00–14:00
Closed Mon
Meals 11:00-14:00; cafe 10:30-16:00.
- Where
- Next to Matsuyama Sake Museum
- Booking
Book by the day before · By phone
Weekday meals are by reservation, accepted the day before from 9:30 to 17:00. For Tuesday meals, book on the preceding business day because Monday is closed.
Call 0229-55-3322See how to book ↗
Before you go
- Please refrain from visiting if you feel unwell (fever, diarrhea, etc.).
- Tasting is for those aged 20 and over. If you are driving or cycling, you cannot taste.
- A translation app or a Japanese-speaking companion will help.
- Language
- Japanese
The brewery tour is provided in Japanese only.
- On site
- Wi-Fi
- Good to know
- Visits without a reservation may be refused. Reservations are accepted 9:00-17:00 (excluding weekends and holidays). Free Wi-Fi is available at the Matsuyama Sake Museum.
Getting there
- Address
〒987-1393 宮城県大崎市松山千石字大欅14番地
Open in Google Maps ↗- Nearest station
- 10 min by taxi from JR Matsuyamacho Station
- Directions
- 30 minutes by car from the Furukawa or Taiwa IC on the Tohoku Expressway. Taxis from Matsuyamacho Station must be booked in advance (Sanbongi Taxi 0229-52-3131, weekdays 8:00-17:00).
About the brewery
Ichinokura is a sake brewery with its main brewery in Matsuyama, Osaki City, Miyagi Prefecture. It was established in January 1973 through the merger of four breweries in the prefecture, and it upholds "high-quality sake brewing through hand-crafted preparation." Since 1991 it has also operated the Kinryugura brewery in Ichihasama, Kurihara, as its second brewery. Products include the low-alcohol sake Himezen (ひめぜん), launched in 1988, and the sparkling sake Suzune (すず音). Nearby is the Matsuyama Sake Museum, which introduces the brewery's sake making and local fermentation culture.
Brewery profile, brands and bottles (9 brands, 34 bottles)
Sources: ichinokura.co.jp/kurakengaku, ichinokura.co.jp/museum
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