Visiting Senjo

What you can do

Booking

Advance tickets are on sale at sake shops in Ina City and the Kamiina area.

Price

Advance tickets ¥1,000 (¥1,500 on the day)

Duration

9:00-15:00

What to expect

Note: Due to the COVID-19 pandemic, brewery tours do not appear to be offered at present. The event features a tasting corner lined with recommended sake, as well as brewery tours that show areas of the brewery not normally open to the public. Free amazake (sweet sake) and tonjiru (pork miso soup) are served. A food area (fee charged) offers dishes that go well with sake, such as Takato soba and salt-grilled iwana (char), making this an event the whole family can enjoy. A special program, to be revealed on the day, is also planned. We look forward to welcoming many visitors. Those who wish to taste sake should purchase a ticket.

Getting there

Free shuttle buses run from Ina City (Ina Joint Government Building, 3497 Arai, Ina City, west of Ina-shi Station) and from Takato Town (in front of the Takato General Branch Office). Parking space is limited, so please use the shuttle bus.

Notes

Customers from distant areas who cannot purchase advance tickets should contact Senjo Co., Ltd. beforehand.

Getting there

Address

〒396-0217 長野県伊那市高遠町上山田2432

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About the brewery

Senjo Co., Ltd. is a sake brewery that began brewing in Takato in 1866 (Keio 2) as Taimatsu Shuzoten (太松酒造店), and took its current company name in 1973. The brewery is located in Takato, Ina City, Nagano Prefecture, and uses subterranean water from the Southern Alps, drawn from 60 meters underground on the brewery grounds, for its brewing. It polishes its own rice in-house and also uses Hitogokochi and Miyama Nishiki grown locally in Takato. Alongside sake, it produces doburoku (a coarse, cloudy rice drink) and amazake (a sweet rice drink). In 2026, it won gold at both the Annual Japan Sake Awards and the IWC.

Brewery profile, brands and bottles (6 brands, 26 bottles)