Ishutsu kakaku (ex-brewery shipment price)

Ishutsu kakaku is the price set when alcoholic beverages are shipped from the producer. It is the producer's selling price and does not include liquor tax. This is the transaction price before the product enters distribution, and it serves as the basis on which wholesalers and retailers make their purchases. The ishutsu kakaku can fluctuate with market supply and demand, production costs, and competitive conditions, and it is regarded as an important benchmark for pricing in the alcoholic beverage industry.