Visiting Asahi Shuzo

What you can do

Booking

Reservation form on the website

Hours

Asahi Shuzo Co., Ltd. Tour Desk (weekdays 10:00–17:00)

Closed

Closed on Sundays, public holidays, and the New Year holiday period, and during events held in the Entrance Hall, among other times.

Price

Free

Duration

60-minute course and 20-minute course

What to expect

Tours are guided and include talks on Asahi Shuzo's history and its commitment to sake brewing. Two courses are offered: the seasonal "60-Minute Production Process Tour" and the year-round "20-Minute Tour." You can choose the one that suits your schedule. Both groups and individual visitors are warmly welcome.

Getting there

By train: 15-minute walk from JR Raigoji Station, or about 30 minutes by taxi from JR Nagaoka Station. By car: 15 minutes from Nagaoka Interchange on the Kan-etsu Expressway, or 5 minutes from Nagaoka-Minami-Koshiji Interchange (ETC only) on the Kan-etsu Expressway.

Parking

Please use the space in front of the Asahi Shuzo main entrance or the parking area of "Sakaraku no Sato Asahiyama" (酒楽の里 あさひ山), the shop in front of Asahi Shuzo. Note: Staff will guide large vehicles.

Notes

August 26 (Sat) – September 11 (Mon), 2023 This summer, a "Summer Brewery Tour" (Natsu no Kura Kengaku) will be held. Sake is not being brewed during this period, but visitors will be shown areas that cannot be seen during production, available only at this time. The tour is scheduled on four days: Saturday, August 26; Saturday, September 2; Monday, September 4; and Monday, September 11. Please apply at least 3 days in advance using the application form.

Getting there

Address

〒949-5494 新潟県長岡市朝日880-1

Open in Google Maps ↗

About the brewery

Asahi Shuzo is a sake brewery founded in 1830 (Tenpo 1) as Kubotaya in the Asahi district of Nagaoka, Niigata Prefecture. It became Asahi Shuzo Co., Ltd. in 1920 (Taisho 9) and launched Kubota in 1985. The brewery produces Kubota, Asahiyama, Senshin, Esshu, Tsugi (継) and other brands. It upholds "Nojo Ikkan" (農醸一貫), an integrated approach covering everything from rice growing to sake brewing, and its sake rice is grown by Asahi Noken (あさひ農研), a limited company (yugen kaisha). In 2024 it established the Koshiji Distillery on its premises and began producing a gin, Kubota Gin.

Brewery profile, brands and bottles (11 brands, 26 bottles)