Visiting Asama Shuzo

What you can do

Hours

Daily 9:00-16:00

Price

Free

What to expect

VR shopping and brewery tours are available through the Asama Shuzo Tourism Center link below. https://asama-sakagura.co.jp/tourismcenter/ Tours are also offered on site.

Getting there

From JR Agatsuma Line Naganoharakusatsuguchi Station, please use Asashiro Kanko Taxi (浅白観光タクシー). By car (Kan-etsu Expressway): Shibukawa-Ikaho IC – Route 353 (Nakanojo) – Route 145: approx. 70 min. Numata IC – Route 145 (Nakanojo): approx. 70 min. Tsukiyono IC – Akane Pass (赤根峠) – Route 145 (Nakanojo): approx. 60 min.

Parking

100 cars / 30 buses

Getting there

Address

〒377-1304 群馬県吾妻郡長野原町長野原30-8

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About the brewery

Asama Shuzo is a sake brewery in Nagahara Town, Agatsuma District, Gunma Prefecture, founded in 1872 (Meiji 5). It is the westernmost sake brewery in Gunma, located at the gateway to Kusatsu Onsen. It also has an adjoining tourist center that offers local sake straight from the brewery and homemade sweets. Aiming to make "the sake that goes best with vegetables in Japan," the brewery focuses on sake designed to be enjoyed with meals. In 2026, it won third place in the Junmai category at SAKE COMPETITION, a gold award at KAN SAKE AWARD, and a gold award at the Annual Japan Sake Awards.

Brewery profile, brands and bottles (4 brands, 6 bottles)