Nihonshu Center

The Nihonshu Center was established in October 1981 (Showa 56) as a modernization project of the Japan Sake and Shochu Makers Association, under the Seishu-gyo Antei Law (the law on stabilizing the sake industry). The Center serves as a kind of data bank for sake, collecting and providing product information from individual sake makers. It also works to spread accurate knowledge about sake and to promote it to consumers, making it an important organization for conveying the appeal of sake to a broad audience, from beginners to enthusiasts. The Nihonshu Center promotes a variety of initiatives aimed at the development of the sake industry and at consumer education.